下面讲解了饼干铁盒色彩设计的一些要点
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2022-05-25 09:56
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下面讲解了饼干铁盒色彩设计的一些要点
你了解饼干铁盒包装设计的配色吗?
我相信颜色是影响感官的要素，人在观察物体时，视觉神经对颜色的反应快，与其他感官活动一起产生感知和意识，色彩悄悄地影响着人的行为，也潜移默化地影响着人的情绪。
因此，饼干铁盒头包装设计的色彩搭配应该以色彩学规律和各种调查报告为依据，既能体现产品本身的性能和用途，又能成功吸引眼球的消费者，它产生购买欲望，以达到销售的目的，通过分析包装设计中色彩的特点和作用，研究包装设计中的色彩搭配原则以及如何进行色彩搭配，从而使产品更加抢眼，那么，饼干铁盒包装设计的色彩搭配需要注意哪些点呢?
1.从行业的角度来看，食物的正常颜色是黄色和粉色，给人一种温暖和亲切的感觉，当然，绿色是用来泡茶的，绿色和蓝色是用来喝饮料的，酒蛋糕有很多红色，儿童食品有很多玫瑰色，日常化妆品的主色调多为玫红、粉白、浅绿、浅蓝，多以深棕色突出温馨优雅的情调，服装和鞋子多为深绿色、深蓝色、棕色或灰色，展现从容优雅之美。
2.饼干铁盒包装色彩的轻重对比(或明暗对比)也是包装色彩应用中重要的再现技术之一，这种对比往往是优雅的背景色，衬托出端庄深沉的主题图案，或在端庄深沉的主题图案中(多为色块图案)，轻量级的包装主题和名称，以及商标或口号则相反，大面积凝重而深沉的颜料也被用作基底，此外，淡雅的色调既可以专注于某个色块，也可以综合修饰一些图案，在这种对比中，一般颜料都有和谐的色彩对比和冷暖色调的对比，调和色彩对比的方法往往是浅绿到深绿;浅黄色至深棕色;粉色等，而冷暖色的对比多为黑白、红蓝。
3.色彩搭配原则：通过色彩的运用，将产品的特点直观地传达给消费者，包装的色彩搭配设计应遵循这一原则，色彩是包装设计中灵活、多样化的因素，包装色彩的原理和纯绘画色彩是一样的，但包装设计色彩是商品色彩，不是画家追求的纯绘画色彩，饼干铁盒包装设计中的色彩应能保护、渲染和宣传被包装的商品，色彩搭配要增强包装的视觉冲击力，吸引消费者的注意力，对消费者有很强的吸引力，让消费者想买，起到无声促销的作用。
关于饼干铁盒小编就不再过多的讲解了，感谢您的收看，让我们下期再见。
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