一文分析铁盒包装对品牌包装的重要性
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2021-12-07 10:09
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在当今社会包装行业，各种材料包装多种多样，从成本或文化属性出发，性价比比较好的包装方案莫过于铁盒包装，铁盒包装具有以下优势：
一、环保耐用
二、可以二次回收重复使用
三、成本低性价比高
四、具发展潜力的包装方案
五、铁盒包装已经成为一种流行艺术
那么，我们就从艺术包装的角度分析一下铁盒包装创意的意识:
我们看一件艺术作品或看成熟的艺术家，不难发现个性鲜明的艺术风格，这种艺术风格，即他们独创性意识的结果。铁盒包装装潢设计人员所从事的职业，具有他的实用功能性，但不能否认艺术化的独创性，也不能否定这种独创性形成的个性鲜明的艺术风貌。
在这方面，我们看一看日本，台湾和西欧的铁盒包装，可以很容易发现鲜明的个性风格特征。除了这种有个性的作品之外，已经有了基本的“定型”的设计师，因此也有“求就”不断出现的作品。这种作品是在不断否定自己的基础上出现的创新作品，是独唱意识支配的结果。
要培养这种创新意识，设计师需要掌握两件事。
一，敢于闯出新的道路，突出个性。学习前人的东西是对的。以前人的成功为鉴更为正确。但是一旦陷入别人的模式框架，事情就不好了。正如齐白石曾说过的话：学我者活，象我者死。说的也是这个意思。还有人说，一条新路上出来的是革新，第二个模仿者是聪明人。第三次走这条路是个大傻瓜。——这是创新的较佳说明。通过这种解释可以得出这样的结论。所谓独创性，就是敢于走新路。以自己独特的见解突出自己独特的个性。走新路为什么要交“敢”字？因为走新路需要胆量和勇气，需要叛逆的精神，以这种精神会有这种独创性的意识。在这种独唱意识的支配下，要形成自己的个性特色，为自己的个性设计标志，形成自己的风格。
目前市面上的食品铁盒包装材料主流是马口铁材料，但根据制作工艺，主要分为两类。一种是国标罐一种是杂罐，简单地说，国标罐有国家统一制作标准，可以直接与食品接触。例如奶粉、红牛等，杂罐是平时可以看到的茶叶罐、月饼铁罐等。无论是国标罐还是杂罐，都可以说是安全无毒性的，所以放心使用是没有问题的，不会影响内在产品的质量。
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